As they say, you don’t just go into war without being prepared, and one of the best tactics to be prepared is to know what you are against. Food industry is a highly competitive market, in order for your restaurant to have the edge, study your competitors and be sure that you are ahead of [...]

You are a restaurant owner, your business is going smoothly and you are satisfied with the results. Then you notice that you get the same customers continually.  Although there is nothing wrong about this, you see the need to expand your restaurant’s business.

How do you do it?

One of the marketing strategies [...]

Trade shows, conventions and exhibitions are a notoriously competitive industry to be in. Whilst the market is huge so is the competition.

How to stand out in this market?

Trade shows, conventions and exhibitions are generally international gatherings. Exhibitors and participants can be from America, Europe or the Far East. Language therefore is [...]

This is a type of marketing strategy where in restaurateurs make use of unconventional or totally unexpected tactics to attract food lovers. It doesn’t necessarily need to be expensive, but it should have enough “shock factor” making it memorable to the clients. The main idea on guerrilla tactic is that it should generate a buzz, create [...]

Example of a Banquet Food Menu translated into various languages

About.Com’s humorous attempt to have restaurant customers translate their own Italian menus:
How To Decipher an Italian Menu.

Translations of restaurant menus are important for very practical reasons. A professionally translated menu can improve the service quality in restaurants and can help to avoid intercultural miscommunication.
A menu serves as an informative text that provides details about the food served in a restaurant; more importantly, a menu not only presents information, but also represents [...]

Navigating restaurant menus in a foreign land can be one of the most challenging aspects of any person’s travel. The reason? Restaurants do not have the time or the resources to translate their menu for every foreign language customer.
Restolingua.com is a new solution to this problem.
Well-known chefs and professionals from different hotels, restaurants, catering and [...]

Independent restaurants and independent restaurant chains
Independent hotels and hotel chains
Delicatessens and all food trades.
Vacation centers or sites.
Company staff canteens
The departments restoration of the airline companies, railway and maritime.
Hotel and catering schools.
Diplomatic embassies, or consulates.
Large concerned houses of a perfect use of gastronomical names
Translation services, printers and design companies working in the catering/restaurant/hotel sectors.

The Restolingua.Com system saves time and costs when compared to traditional translation service providers who consider culinary translation as a specialty and charge accordingly.
Guest satisfaction and sales increase thanks to easily understandable menus and dish components.
Productivity of service staff increases at order taking from foreign guests, freeing them to focus on increased wine and beverage [...]