This is a type of marketing strategy where in restaurateurs make use of unconventional or totally unexpected tactics to attract food lovers. It doesn’t necessarily need to be expensive, but it should have enough “shock factor” making it memorable to the clients. The main idea on guerrilla tactic is that it should generate a buzz, create awareness and potential sales from the food market.

So what does the guerrilla marketing method tell restaurateurs or catering service facilities?  In order to win the “war” in the food and beverage industry, we should be able to think outside the box and look for marketing alternatives.

So why don’t you use something innovative to attract customers, and more than that, do something different for the customers? You could do something outrageous to grab customer’s attention but maybe that’s not suitable for your restaurant!  An excellent option is to have a menu of the day translated for each foreign customer that walks through your door! Restolingua allows you to do this (http://restolingua.com/) it’s cost-efficient, and its different, tourists and foreign guests will love you for this!