If you have to have a grand gala at your restaurant to announce that you serve the finest cuisines in town, go for it! Remember, if people start to notice your antics, you will certainly raise their curiosity, and curiosity is a good start to attract customers. Or you could certainly go out of your way, invite local papers to visit your restaurant, if you can offer more than good food (you must have something new so that the customers will have something to look forward to) then that will be one of your best asset .

For example, for your tourist customers, why not offer menu translations for them? Check out Restolingua.Com which offers menu translation, it is very easy to use. Offering menu translation is a good marketing strategy that will get people interested at your place, and the media will certainly love it, especially if tourists start to hype with the “new thing in town “. Media loves new things; it is certainly a good exposure that will bring your sales up to notch.