Translations of restaurant menus are important for very practical reasons. A professionally translated menu can improve the service quality in restaurants and can help to avoid intercultural miscommunication.

A menu serves as an informative text that provides details about the food served in a restaurant; more importantly, a menu not only presents information, but also represents the restaurant by shaping customers’ impressions about the place. In this sense, menus are a means of advertising and are appellative in their nature.

In addition, menus represent a country and its culture.