Posts Tagged 'strategy'

Restaurateur Alert: Be Different!

Lots of restaurants focus on the quality or the taste of  their food . But having good food is certainly not a guarantee on having a lot of customers. Study says that when diners choose their restaurants, majority of the reason (roughly 60 %) is the ambiance, value and service.
Because of the [...]

Guerrilla Marketing Strategy

April 28 2009No Commented

Categorized Under: Food menu translation, food and beverage menu translation

This is a type of marketing strategy where in restaurateurs make use of unconventional or totally unexpected tactics to attract food lovers. It doesn’t necessarily need to be expensive, but it should have enough “shock factor” making it memorable to the clients. The main idea on guerrilla tactic is that it should generate a buzz, create [...]

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