What are some common mistakes in restaurant menu design?
A good restaurant menu is the key to any restaurants marketing plan. It expresses your restaurants personality, focuses your overall operations, promotes profitability, establishes your budget and keeps your brand fresh in your customer’s mind.
Your menu is your primary means of representation. It says exactly who you are and what you hope to convey personality-wise. It also should create enough of an impression so that it stays with your client long after the waiter or waitress walks off with it. In addition, it must convey your restaurant’s brand in a manner that makes diners excited to be there, want to come back and recommend it to family and friends.
If your menu creates problems for your clients, they will become apprehensive and less likely to return.
Common mistakes include: Menu print that is too small to read easily; menus that lack translations for foreign clients; menus without daily or weekly special insets.
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